Sunday, January 9, 2011

Three Simple Techniques For a Better Business Memorandum


Being sensitive to Your Audience’s Needs
Effective writing is the key for any asking, thanking, or suggesting need possible, either by paper and pencil or an electronic letter. It is very appealing to our thoughts and convenience to write a letter in our liking and not the audiences’. Those old habits definitely won’t take us far. The term BEING SENSATIVE TO YOUR AUDIENCE’S NEEDS focuses primarily in the importance of adapting to ones audience, and lists three techniques to do so, which are:
  • Using the “YOU” attitude
  • Maintain Standards of Etiquette
  • Using Bias-Free Language
Professor Art Markman, a lecturer of psychology and marketing at the University of Texas at Austin, came up with what is called the role of 3. This principle reflects the fact that people remember roughly three distinct things from any event whether it is a presentation, book, or an article. Thus, the lists of three techniques that the term “BEING SENSATIVE TO YOUR AUSIENCE’S NEEDS” conceives are apt to this theory in such form that it facilitates writing for a successful and clear message.

Using the “YOU” attitude


Egocentricity is very common in business writing. Even though one might not detect it at first glance, it is such a norm in society to just write an appealing looking paper that the majority of business memorandums are affected by such form. On the simplest level, you can adopt the “YOU” attitude by replacing terms such as I, me, we, us, and ours with you and yours


Other ways to improve your writing and the “YOU” attitude would be by:
  • Putting yourself at the other end of the transaction
If you are talking to a retailer, try to think like a retailer. If you are dealing with a manager, put yourself in that position.
  • Speaking and writing in terms of your audiences wishes, interests, hopes, and preferences
If the letter is not captivating in the first two sentences to the reader, the majority of people tend to stop reading and discard the message. You should always get to the point immediately without sounding dictatorial or make the audience feel unnecessarily guilty.






Maintain Standards of Etiquette



To foster a more successful environment of communication it is vital, under whichever circumstance, to keep the calm and think twice before talking. Emphasizing the positive in any situation between customers, especially when there is bad news to entail, is as important as the first piece of advice to keep your audience’s goodwill.

Excellence in Business Communication contributes to this theory by introducing an example of a   conversation between an online customer service agent and an unsatisfied customer. When the agent is rude and immediately assumes that the customer is at fault, the conversation degenerates into an argument. On the other hand, when the agent acts courteous and expresses sympathy, the conversation keeps a positive mood, focusing on solving the customer’s problem.  It’s all about the attitude you feed into the situation… 

An excellent service is an experience that customers remember. You could have a customer for life just by maintaining standards of etiquette and showing your interest in their problem with your product or service. 
  • make the facts more acceptable by rephrasing unpleasant associations 
  • take charge in the situation to provide a solution 
  • substitute euphemism which are unpleasant and offensive many of the time
Using Bias-Free Language




Occupational titles, age, and gender can become common mistakes in today’s business memorandums. It is essential to keep in mind our audience at all times and be conscious that a pronoun could provoke the loss of interest in your paper. Malinda McCain, editor and business communicator, gives a little insight in what bias free language is about, "Bias-free language means using terms that treat people with respect. Sometimes it means leaving out certain kinds of words altogether, such as not describing someone's physical characteristics when doing so serves no purpose" (Malinda McCain). 


References,

“How to welcome everyone to your web site through your language” (Melinda McCain) http://www.sharewords.com/biasfree.html

Excellence in Business Communication - Thill and Bovee, 9th edition
Chapter 5

“To run a good meeting respect your 3s” (Art Markman)

Photo credit,

Google search engine,
http://karawheeler.files.wordpress.com/2010/11/pen-and-paper.jpg



40 comments:

  1. Blogs are so informative where we get lots of information on any topic.

    http://www.intelligentessays.com/
    http://www.intelligentessays.com/page.php?id=1
    http://www.intelligentessays.com/page.php?id=6
    http://www.intelligentessays.com/page.php?id=7
    http://www.intelligentessays.com/page.php?id=10

    ReplyDelete
  2. Enjoyed reading those beautiful comments. It seems very useful and informative for us. Keep posting more wonderful thoughts.


    Custom Argumentative Essay Services
    High School Research Paper
    Essay Paper Writing Services
    Cheap Essay Writing Services

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. https://socialfollowerspro.uk/buy-facebook-followers/
    If you click on these points, a submenu opens, which also contains the menu item poke. In the mobile app, it looks similar. Again, below the cover image are the three dots that open a menu.

    ReplyDelete
  5. Metropolitan Outfitters is an extremely well known store with a fruitful member program. They offer a 5% commission on any deal produced through your connection. Their treat term is just 24 hours, however assuming your clients know what they need, that won't be any issue.
    Genuine Religion sells pants for people, so there's positively somebody in your crowd who couldn't imagine anything better than to purchase through your connection. Their bonus rates fluctuate somewhere in the range of 3% and 8%, and they have a 7-day treat they use to credit your deals to you.
    https://www.postingat.com/how-to-design-your-perfect-digital-advertising-copy/

    ReplyDelete
  6. Thank you for this informative post it helps me to learn more and get knowledge Best Gynecologist In Faridabad

    ReplyDelete
  7. Prettifyweb is the Website Design & Development Company in Gurgaon.We custom build sites that work for your business.

    ReplyDelete
  8. Wow! Such an amazing and helpful post this is. I really love it. It's so good and so awesome. Thanks very much for sharing. *Kidzlet Play Structures Pvt. Ltd.*, is also one of the trusted *HDPE Playground Equipment Manufacturers* in Delhi. You can also try our different Playground Equipment such as:
    HDPE Playground Equipment Manufacturerst
    Open Gym Cycle Manufacturer

    ReplyDelete
  9. Appreciating the time and effort you put into your website. Searching to remove your Car for Cash Ipswich? Metal Biz Recyclers provide toyota wreckers brisbane services. Just let us know your location, and we will come to you within 1 to 2 working hours.

    ReplyDelete
  10. Awesome article! I want people to know just how good this information is in your article. APlus Car Removal welcomes anyone with any make, model, or condition of the car. Our professional team comes to your given location and quickly removes the car for free and offers the highest cash amount up to $25,000. Get an amazing cash for cars ipsich offer with guarantee

    ReplyDelete
  11. I found some excellent tips from this blog. Absolutely worth reading out. Without this content i wouldn’t have come to know about this car valuation melbourne company. It is amazing!

    ReplyDelete
  12. As I read this post, I feel good about myself. You need more than just a simple thank you. I really appreciate you for making this valuable post. You can improve your vision by clicking here.Best Eye Check-up near me

    ReplyDelete
  13. At Delorean Bin Hire, We work dilligently to remove the wastes to the appropriate locations of the city. We are proud to say the we are the number 1 Waste Disposal Melbourne.

    ReplyDelete
  14. Inspire the fashion freaks to try something out-of-the-box as you adorn this double cloth fabric checkered casual shirt by Diverse menswear. Amplify your style quotient adorning this semi-cutaway collar, single stitch placket and patch pocket at chest is fashioned using quality cotton for absolute comfort. For the urban man of a metropolitan, this regular-fit casual shirt is something that will highlight your sculptured torso when paired with chinos and loafers. Diverse Men Casual Shirt

    ReplyDelete
  15. D365 Implementation Guide is a suite of Intelligent Business Applications from Microsoft that enable organizations run all aspects of their operations, and deliver ever improving results through predictive AI drive insights. Dynamics 365 covers the traditional scope of ERP and CRM, and stretches far beyond covering areas that were not conceived of until a couple of years ago. There is Dynamics 365 Business Central ERP for small and mid-sized organizations, Dynamics 365 Finance & SCM for large organizations, Customer Engagement, Sales, Marketing, Customer Service, Field Service, Project Operations, and HR functions – all parts of the ever growing Dynamics 365 suite. Adjacent to the Dynamics 365 suite are the various components of Power platform that increase the power of Dynamics 365 exponentially.

    ReplyDelete
  16. Henry Repeating Arms is the leading lever-action firearms manufacturer in the USA. All Henry rifles and shotguns are "Made in America, Or Not Made At All."

    ReplyDelete
  17. I am an exotic birds breeder & I only sell my home breed birds. That's why you always get the best quality birds from us. Exotic Pet Shop in Barasat

    ReplyDelete
  18. This comment has been removed by the author.

    ReplyDelete
  19. The company also notes that the new fulfillment capacity gives Same day delivery Delhi NCR people on its platform an additional way to earn money. Shoppers who own a large delivery may now be eligible to access. Dark store fulfillment service nationwide for same day delivery in Delhi NCR of larger products, which customers can purchase alongside smaller items such as their groceries and Ecommerce product.

    Same day delivery

    ReplyDelete
  20. best Training Institute in india join any type of training like repairing related. LED TV repairing course

    ReplyDelete

  21. You will undoubtedly have a better life if you live in the Shapoorji Pallonji BKC 28 project Premium Apartment and apartments Features. This project is for Mumbai residents who have been yearning for new dwellings. Shapoorji Pallonji BKC offers your family 28 residential houses as well as an uncomplicated and simple way of living. Shapoorji Pallonji BKC 28 project offers apartments in Pune with two, three, or more bedrooms. enjoyed the resident apartment and the flats most, which were well-made and on time. Shapoorji Pallonji BKC Bandra project wonderful luxury features apartments, Shapoorji Pallonji BKC 28 opulent house advanced place, preferred city delivers well making amenities in Mumbai city premium and living resident apartment and flats. If the user requires the greatest luxury flat in Pune, they could go to Shapoorji Pallonji BKC 28. invest in a project
    For More Information call us: - 022- 48934298
    Visit: - https://www.shapoorjipallonji.ind.in/shapoorji-pallonji-bkc-28/

    ReplyDelete
  22. Free Government Grants for Dentures How to Apply Free Government Grants for Dentures – Most of the people neglect dentistry, but it is important to maintain good dental health that will also keep a healthy mouth and gum.

    ReplyDelete
  23. nimi mock test is a series of online tests designed to help ITI students prepare for their final exams. These ncvt mock test simulate the actual ITI exam and provide students with a platform to practice and improve their performance.

    ReplyDelete
  24. This article are supper help full if you want to know more about workplace communication then please click here.

    ReplyDelete
  25. High creation interior is one of the leading Best interior designers in Noida Book free consultation today.

    ReplyDelete
  26. The Sougayilang Fishing Rod, under the Wished For, offers remarkable performance for both beginner and experienced fishermen. Created with excellent materials, it guarantees solidness and a comfortable hold, making it ideal for broadened fishing trips. Its lightweight plan and prevalent responsiveness take into consideration exact projecting and an improved fishing experience. Sougayilang Fishing Rod

    ReplyDelete